Join Ferris State University Associate Professor Paul Kwant for an engaging and music-filled presentation exploring the history and lasting cultural impact of Motown, one of the most influential movements in American popular music.

This talk offers an inside look at how Berry Gordy, Jr. built Motown Records from a small Detroit label into a global hit-making powerhouse through vision, discipline, and an innovative business model that blended entrepreneurship with artistry. Attendees will learn how the unmistakable Motown sound emerged, a polished yet soulful mix of rhythm and blues, pop, and gospel that crossed racial and cultural boundaries during a pivotal era in American history.

Special attention will be given to legendary bassist James Jamerson, whose groundbreaking bass lines shaped countless Motown classics and helped define modern popular music. Though often behind the scenes, Jamerson’s influence remains central to Motown’s enduring legacy.

Perfect for music lovers, educators, artists, and anyone interested in Detroit music history and cultural arts programming in West Michigan, this presentation connects the legacy of Motown to the sounds and stories that continue to inspire today.